our story
Beyond Beverages
Empowering the community to get curious about alternative options
Meet Chad and Neil, the two behind More or Less. Chad, the flavorphile and Neil, the numbers and spreadsheet guru, joined forces after a chance encounter at Chad's original business.
Their shared enthusiasm for the non-alcoholic world sparked an ongoing discussion about the growing number of options becoming available, and they soon realized that they may be embarking on a new venture together.
Alternative Path
Driven by a mutual observation of the growing demand for adult non-alcoholic beverage options (and a personal desire to drink them!) Chad and Neil set out to curate their favorites and soon-to-be favorites under one roof. They founded More or Less, a curious retail store that aims to help redefine the non-alcoholic beverage experience for West Michiganders.
With meticulous curation and a keen eye for quality, they offer a diverse range of highly selective, fun, and complex non-alcoholic beverages to their guests.
Chad's creative vision, combined with Neil's analytical skillset, ensures that More or Less is a haven for those seeking remarkable and satisfying alternatives, where every drink is an adventure waiting to be savored.